The Fat Duck, the renowned restaurant owned and run by celebrity chef Heston Blumenthal, is launching a unique experience; people who reserve a table at his restaurant will be invited into a virtual world, complete with a fantasy sweet shop.
Starting from next month, diners will be sent an invitation to the make-believe world, inspired by Alice in Wonderland, where they can view his menu in a revolutionary way. Heston said he wanted to make his guests excited for their time at the restaurant and so, created this animated sweet shop to showcase his one-of-a-kind dishes which will the be served at The Fat Duck, to build up that "kid in a sweet shop" feeling of anticipation. For more information, you HAVE to watch the video below
I think Heston Blumenthal is absolutely fascinating; my mother always says she doesn't like his television shows "because you can't make what he does", which is true, but the innovation involved in his creations is mind blowing! I think this new venture is brilliant and just shows how much he is thinking about his customers and everything that entails; he is creating a whole new dining experience. I only hope that more companies follow suit!