A blog's content is something that crops up regularly on #bblogger chats (for obvious reasons, of course!) and what I always say is that good quality editorial content is essential! Don't get me wrong, I love looking at photograph posts and often feel inspired to better my own images, but personally, I like to read blog posts - just like I like to read magazines. This may be because of my occupation, or simply because I am a big mag-oholic - to me, blogs are the next generation of magazines, only with a first person twist!
And just like most bloggers out there, I am always looking for inspiration and trying to come up with new post ideas to keep my blog looking fresh (I hope!) For some, this may mean posting content on behalf of brands. Personally, I do not see a problem with this and am massively, incredibly grateful to the (very, very) few that have approached me in the past, but I honestly think that in order for collaborations between brands and bloggers to work successfully, there needs to be honesty and fairness.
There is no doubt that bloggers are becoming more mainstream and are often involved with the media and brands, and there are a lot of determined people out there who want to make their blog the best it can be and 'play with the big boys' so to speak (including me!). Because this is such a new, innovative movement, I personally am unsure as to what the exact laws and ethics are and actually would really like to find out; I am a bit of a geek when it comes to behind-the-scenes media and find the background info quite interesting!
One of the things I have come across - and I can't believe I haven't before - is the Independent Fashion Bloggers' Fair Compensation Manifesto. To be honest, the compensation part doesn't really affect me, but I completely agree with the IFB's stance on the difference between promotional content and editoral content. If there is one thing I have learnt during my time as a Features Writer, it is that there is a great difference between the two and they should not be confused, the main reason being to not manipulate your readers. And of course, it is only fair that bloggers receive what they deserve should they post any promotional material - I'm all for establishing blogging as a credible medium! This is a great start for anybody, like me, who wants to learn more about the business of blogging.
If you are interested in seeing the Manifesto, click here. The IFB site also has some brilliant tips and advice about many aspects of the blogging field including traffic and moneytising; I joined yesterday and I am so pleased I did. I have yet to have a proper look at the site and their features but I genuinely think it is a great tool for bloggers who want to grow their blog; there is a great sense of community which makes me proud to say that I am a blogger!
This was initially supposed to be a quick post to mention the Manifesto, but it appears I have gone off on one! I just personally feel that this is an exciting field to be in and I want to learn all that I can about it!
Do you have any good advice for bloggers? Or any good website suggestions?
P.S: I have written this post because I have been inspired by what I have seen, not because I have been asked to (just to clarify!)