Friday, 20 April 2012

The IFB Fair Compensation Manifesto

A blog's content is something that crops up regularly on #bblogger chats (for obvious reasons, of course!) and what I always say is that good quality editorial content is essential! Don't get me wrong, I love looking at photograph posts and often feel inspired to better my own images, but personally, I like to read blog posts - just like I like to read magazines. This may be because of my occupation, or simply because I am a big mag-oholic - to me, blogs are the next generation of magazines, only with a first person twist!

And just like most bloggers out there, I am always looking for inspiration and trying to come up with new post ideas to keep my blog looking fresh (I hope!) For some, this may mean posting content on behalf of brands. Personally, I do not see a problem with this and am massively, incredibly grateful to the (very, very) few that have approached me in the past, but I honestly think that in order for collaborations between brands and bloggers to work successfully, there needs to be honesty and fairness.

There is no doubt that bloggers are becoming more mainstream and are often involved with the media and brands, and there are a lot of determined people out there who want to make their blog the best it can be and 'play with the big boys' so to speak (including me!). Because this is such a new, innovative movement, I personally am unsure as to what the exact laws and ethics are and actually would really like to find out; I am a bit of a geek when it comes to behind-the-scenes media and find the background info quite interesting!

One of the things I have come across - and I can't believe I haven't before - is the Independent Fashion Bloggers' Fair Compensation Manifesto. To be honest, the compensation part doesn't really affect me, but I completely agree with the IFB's stance on the difference between promotional content and editoral content. If there is one thing I have learnt during my time as a Features Writer, it is that there is a great difference between the two and they should not be confused, the main reason being to not manipulate your readers. And of course, it is only fair that bloggers receive what they deserve should they post any promotional material - I'm all for establishing blogging as a credible medium! This is a great start for anybody, like me, who wants to learn more about the business of blogging.

If you are interested in seeing the Manifesto, click here. The IFB site also has some brilliant tips and advice about many aspects of the blogging field including traffic and moneytising; I joined yesterday and I am so pleased I did. I have yet to have a proper look at the site and their features but I genuinely think it is a great tool for bloggers who want to grow their blog; there is a great sense of community which makes me proud to say that I am a blogger!

This was initially supposed to be a quick post to mention the Manifesto, but it appears I have gone off on one! I just personally feel that this is an exciting field to be in and I want to learn all that I can about it!

Do you have any good advice for bloggers? Or any good website suggestions? 

P.S: I have written this post because I have been inspired by what I have seen, not because I have been asked to (just to clarify!)


  1. Call me wind because I am blown away by your post!

    1. In a good way I hope! :D

      Thank you reading and commenting, I hope you liked it!

  2. I agree. I think the perfect blog is half photos and half the written word. I admit I don't have as much time as I would like to post deeper thoughts, but I try to touch a little with people about my daily, weekly life. :]


    1. I've just been taking a look at your blog, it just seems so natural and laid back - very nice! I especially like your header with the feathers! Thank you very much for commenting, I really appreciate it! x

  3. That Cheap Louis Vuitton Handbags night, Weng Yuming Discount LV Handbags night without sleep. After more than 10 days, Weng Yuming night ugg waited ugg pas cher until eller my brother was christian louboutin remise 50% discharged. Weng Yuming Hanjiang live in urban areas, while his brother lived in the home town before Wu Dongpo village. While the old mother christian louboutin at home, Cheap LV Handbags but Weng Bags Louis Vuitton Yuming uggs outlet worried. In order ugg australia to take care of his brother, both winter christian louboutin shoes heat, confront the storm, Weng ugg soldes Yuming day after dinner will ride a motorcycle Discount Louis Vuitton and a half to three kilometers away uggs on sale home, leaning emaciated cheap christian louboutin brother activities, exercise, ugg boots take a bath to his discount christian louboutin brother, his brother pulled the quilt, etc., night 10:00 then returned Hanjiang care family. To solve the problem urine brother, Weng Yuming specially built residence in the home floor bidet toilet. In addition, often to buy Christian Louboutin Daffodile some fruit, vegetables and meat back Christian Louboutin Bois Dore home, for the mother and brother nutritional supplements.


Thank you for reading my post, please feel free to leave a comment!

Related Posts Plugin for WordPress, Blogger...